If you want a headache, read the comments in an article like this. Note that I am not knocking the article, but the bantering of the commenters.
Apple the Next Trillion Dollar Company
More fanboy arguing than a Gizmodo blog post.
What I believe at this point is that you cannot know the future of the world well enough to predict future earnings of a company past a few months. The researcher Phillip Tetlock performed a seminal twenty-year study in which 284 experts in many fields, from professors to journalists, and with many opinions, from Marxists to free-marketeers, were asked to make 28,000 predictions about the future, finding that they were only slightly more accurate than chance, and worse than basic computer algorithms.
This is classic Behavioral Economics to have various “logical” commenters vigorously fight over predictions of an unknowable nature. Behavioral Economists would say, they made an instinctive conclusion about the stock/company, then used their logical mind to back-in and justify their instinctive feelings. Humans often confuse intuition for rationality. Humans often feel like they have thought long and hard about a decision when they are really just reinforcing the conclusion they intuitively came to. You will see the same behavior whenever you see two sports fanatics with differing opinions on the same upcoming game. They may as well argue over what the weather will be in 365 days.
Predicting earnings of companies far into the future is a crazy waste of human energy. For further reading, check out what Daniel Kahneman has to say on the subject of flawed intuition: What was I thinking?
